SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love? (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: Scott's side project: [http://www.ihearofsherlock.com/](http://www.ihearofsherlock.com/) Scott's newsletter and related mini-podcast: [http://fullmontyshow.com/](http://fullmontyshow.com/) Scott's Twitter: [http://twitter.com/scottmonty](http://twitter.com/scottmonty) Jay's Twitter: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) Jay's Snapchat: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) TOPICS DISCUSSED: Marketing Media Newsletters Technology Sherlock Holmes Sir Arthur Conan Doyle I Hear of Sherlock Everywhere Blogging Podcasting Creativity Intuition
SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.
TODAY:
Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?
(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)
LINKS TO KNOW:
Scott's side project: http://www.ihearofsherlock.com/
Scott's newsletter and related mini-podcast: http://fullmontyshow.com/
Scott's Twitter: http://twitter.com/scottmonty
Jay's Twitter: http://twitter.com/jayacunzo
Jay's Snapchat: http://snapchat.com/add/jayacunzo
TOPICS DISCUSSED:
Marketing
Media
Newsletters
Technology
Sherlock Holmes
Sir Arthur Conan Doyle
I Hear of Sherlock Everywhere
Blogging
Podcasting
Creativity
Intuition