Unthinkable with Jay Acunzo

How Does INVISION Make Big Creative Projects Look Logical? ["Exceptions" Ep.3]

Episode Summary

In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today's most exceptional companies rely on creating great experiences to stand out from the commodity noise. Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: [bit.ly/damnpractices](bit.ly/damnpractices) You can also say hi on Twitter [@jayacunzo](twitter.com/jayacunzo) or Instagram [@jacunzo](instagram.com/jacunzo) My new book, Break the Wheel, is now available on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm\_pap\_swatch\_0?\_encoding=UTF8&qid=&sr=

Episode Notes

In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.

Today's most exceptional companies rely on creating great experiences to stand out from the commodity noise.

Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: bit.ly/damnpractices

You can also say hi on Twitter @jayacunzo or Instagram @jacunzo

My new book, Break the Wheel, is now available on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=